Las Marcas Segun Aaker

This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

Ficha del Libro

• Número de páginas: 318
• Autor: David Aaker
• Tamaño: 1.88 - 2.31 MB
• Descargas: 1298

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